Generate More Leads and Increase Revenue
Social media marketing is one of the most important parts of marketing strategy that can contribute to the success and growth in all areas of your company. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner.
Running social media campaigns through building a community or advertising your products or services on the social media platform can be a good way of attracting new customers and generate leads. You could try to attract followers with promotions or giveaways to keep them around. Once you have a good following you can educate them about your products and turn them to client for more revenue.
Cost effective and Higher Conversion Rate
Social networks are a cost-effective way to get your brand in front of prospect. Syndicate your content and increase your visibility is valuable. You can tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook. All social networking sites are free to use, so there’s no cost outside of your own time spent.
Increase your business exposure while you are building a following, you simultaneously have direct contact with new customers, recent customers, and old customers. This is a good opportunity to create the positive interaction which help increasing the likelihood of an eventual conversion at low cost. Social media help customer make purchasing decision they are more likely to select a product that they are familiar with. Research shown that social media has higher lead-to-close rate than outbound marketing.
A Great Platform to Develop Brand
Increase brand recognition and improve brand loyalty are more effective on social media platform. It allows your customers to connect and interact with your business on more personal level. A Report published by Texas Tech University, brands who engage on social media channels enjoys higher loyalty from their customers. Social media can be a good tool to influence customer behavior, build trust and develop brand awareness. Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands. Large amounts of followers and interactions increase your brand equity for your business. It is a positive correlation between the amount of social media followers and business worth.
Regularly updating your prospects about your brand and social happenings, they subconsciously start to view your company as an authority. An emotional connection with your prospects will vouch for your positive business reputation. Closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
Boosts Customer Engagement and Offer Better Customer Service
Create meaningful relationships with customers can generate valuable assets to improve business performance and help firms achieve competitive advantage.
Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. It’s important to handle issues via the method of communication the consumer prefers. You can communicate or respond to the problems immediately and directly to your customer in a public format that lets other customers see the quality of your customer service.
Social media can help increase website traffic and search ranking
Strong brands are valuable strategic property and improve stability to your business. Strong brand equity focus consumers on the value of product or service provides instead of low price offer. Brand served as a visual badge help to transcend the quality of your products and services that you can demand a premium price and your business can adapt more quickly when economic change. Promote companies with stronger brand portfolios consistently outperform weak brand companies which can be stay in demand regardless of economy.
Effective Tool to Recruit qualified skill Worker
Social networking like LinkedIn is dedicated to the job market and can help you attract skilled worker.