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Social Media Marketing

What Is Social Media Marketing?

Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing is quickly becoming one of the most important parts of marketing strategy. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while 80% of marketers indicated that their social media efforts increased traffic.

Social Media Marketing Benefits

Benefit of Social Media Marketing to Your Business

Generate More Leads and Increase Revenue

Social Media Marketing Increase Revenue

Social media marketing is one of the most important parts of marketing strategy that can contribute to the success and growth in all areas of your company. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner.

Running social media campaigns through building a community or advertising your products or services on the social media platform can be a good way of attracting new customers and generate leads. You could try to attract followers with promotions or giveaways to keep them around. Once you have a good following you can educate them about your products and turn them to client for more revenue.

Cost effective and Higher Conversion Rate

Social networks are a cost-effective way to get your brand in front of prospect. Syndicate your content and increase your visibility is valuable. You can tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook. All social networking sites are free to use, so there’s no cost outside of your own time spent.

Increase your business exposure while you are building a following, you simultaneously have direct contact with new customers, recent customers, and old customers. This is a good opportunity to create the positive interaction which help increasing the likelihood of an eventual conversion at low cost. Social media help customer make purchasing decision they are more likely to select a product that they are familiar with. Research shown that social media has higher lead-to-close rate than outbound marketing.

A Great Platform to Develop Brand

Increase brand recognition and improve brand loyalty are more effective on social media platform. It allows your customers to connect and interact with your business on more personal level. A Report published by Texas Tech University, brands who engage on social media channels enjoys higher loyalty from their customers. Social media can be a good tool to influence customer behavior, build trust and develop brand awareness. Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands. Large amounts of followers and interactions increase your brand equity for your business. It is a positive correlation between the amount of social media followers and business worth.

Regularly updating your prospects about your brand and social happenings, they subconsciously start to view your company as an authority. An emotional connection with your prospects will vouch for your positive business reputation. Closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.

Boosts Customer Engagement and Offer Better Customer Service

Create meaningful relationships with customers can generate valuable assets to improve business performance and help firms achieve competitive advantage.

Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for your business. It’s important to handle issues via the method of communication the consumer prefers. You can communicate or respond to the problems immediately and directly to your customer in a public format that lets other customers see the quality of your customer service.

Social media can help increase website traffic and search ranking

Strong brands are valuable strategic property and improve stability to your business. Strong brand equity focus consumers on the value of product or service provides instead of low price offer. Brand served as a visual badge help to transcend the quality of your products and services that you can demand a premium price and your business can adapt more quickly when economic change. Promote companies with stronger brand portfolios consistently outperform weak brand companies which can be stay in demand regardless of economy.

Effective Tool to Recruit qualified skill Worker

Social networking like LinkedIn is dedicated to the job market and can help you attract skilled worker.

Social Media Marketing

Benefit of Social Media Marketing to Your Business

More Advance targeting

Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

Control Your Own Budget and Lower Cost

Social media helps generate leads for one third of the cost from Traditional Marketing. These platforms also offer advanced, but affordable advertising platforms you can use to target your consumers with demographic, keywords and interest-based campaigns. Product information found on social media influences their shopping behavior and directly lead consumers toward the sales funnel.

Understand your customer better

Social media helps you easily discover your customers’ preferences so that you can focus on meeting their special needs and expectations. Businesses can use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for. You can use social media to open communication with your customer to learn their behavior about what they like or dislike.90% of the information used for decision-making by senior company executives came from their informal networks rather than formal reports or databases.

Improve customer service by Engaging with Customer

Social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. This method also allows you to answer them in a public format that lets others see the quality of your customer service. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people. You can gain customer perspective how they use your products learn their feedback and be ahead of the competitors.

Increase Brand Recognition and Improve Brand Loyalty

Social media networks are good channels for your brand’s voice and content. Increasing your visibility is valuables, as you gain more followers, your influence grows. The more people are talking about you on social networks, the more valuable and authoritative your brand will appear to new customer, and also more familiar and recognizable for existing customers.

Social media can help increase website traffic and search ranking

Being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, by sharing this content on social media as well, you can get in front of interested readers who may visit your website, like or share your content on their own social networks, and link to it from their own domain. When you’re sharing content on social media, you are giving users a reason to click-through to your website. Social media presence is becoming a significant factor in calculating rankings.

Social Media Campaigns

World Means Helps You Professionally Manage and Successfully Execute Your Social Media Campaigns

World Means helps you define your strategy and select the right implementation, and how to measure your ROI with the right metrics to achieve your goals. World Means attains you to optimize, promote and syndicate the content to encourage partitions that convert customers to purchase your products and services. World Means enables your business to project your brand image across a variety of different social media platforms. World Means capacitates you to monitor and analyze what work best for you so you can refine what should you invest or improve.

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social media campaigns.

World Means to Attain Your Social Media Campaigns.

World Means helps you professionally manage your social media campaigns to reach your target audience and highly engage your brand awareness. World Means successfully executes your social media campaigns to increase sale that can be trackable and measurable. World Means is not only knows what works but also includes scientific evidence in the form of analytics data when determining the success of a campaign. World Means believes that social media should deliver ROI as well as brand engagement.